I know this is a lot of information to digest, but now it’s time to demonstrate how easy it is to find a private label product for you to sell.

This is an important part of selling on Amazon called “product research.” If that sounds like a lot of work, don’t worry. Believe it or not, Amazon actually offers up data on how well each of their products sell.

In fact, one of the key metrics that we use to determine a product’s demand is found right on the Amazon product pages: the Best-Seller Ranking (BSR).

What is the Amazon Best-Seller Ranking?


Each and every product on Amazon gets a BSR. The lower the BSR, the more sales the product makes. We can take the BSR and translate it into average monthly sales.

For example, if we want to see how well the same product above does in sales, we can take the BSR and put it into our FREE sales estimator tool. Check out what we get:


Of course, it only helps you learn how well one product is doing at a time. We want to see how multiple products in a single search (also called a ‘niche’) are doing and what their average is.

You could do all of that by hand on a spreadsheet, but it could take you hours. That’s what I used to do when I started, and I don’t recommend it!

Fortunately, I created a better way: the Jungle Scout Chrome Extension.

The Jungle Scout Chrome Extension

With the Jungle Scout Chrome Extension, you can pull up an Amazon search page and simply click the “JS” Chrome button to discover how profitable that product niche is. Immediately, the Chrome Extension creates a spreadsheet that estimates the sales for each and every product on that page in 10-seconds or less.

Take a look at the results for yoga mats:


We can see that yoga mats on the first page of sales results are selling an average of XXX units per month. Plus, there’s other important information the Chrome Extension provides:

  • Average Best-Seller Ranking. The lower this is overall, the better it is for your 
future sales.
  • Average Price. This shouldn’t be too high or too low. In fact, I like to look for products priced between $18-$60.
  • Average number of reviews. This lets you know how competitive a product is. I 
aim for products with less than 100 average reviews.
  • Opportunity score (Pro version only). This awards each product niche a rating 
from 0-10. 0 being the worst, and 10 being the absolute best.

Armed with this powerful tool, you can quickly search through multiple product categories in just a few minutes.

Here’s what else the Jungle Scout Chrome Extension does:

  • Seller data. See who is selling the product: whether it’s another FBA seller, a 
merchant seller, or even Amazon itself.
  • Historical rank and sales. Want to know how well the product has done over 
time? Clicking on the BSR and average sales for each product will tell you.
  • Google trends. Is your product a seasonal product or is it popular year 
around? You can find that out, too!
  • International compatibility. The Jungle Scout Chrome Extension works in all 
Amazon marketplaces worldwide (Australia coming soon).

Remember when I mentioned that the average private label product can earn as much as $3,000 per month in profits? That’s $36,000 per year. And all it takes is a few minutes of research to find your dream product.